Understanding Customer Culture

Http-::thisisnthappiness.com:post:817939596:do-it
It's shill time, peeps. If you could take a few moments to vote for our SXSW submission, Understanding Customer Culture; Caution: May Require Cajones, it would certainly be much appreciated. The panel is pretty super, I must say, including the Director of Strategy at Twist, Sean Howard, the brilliant Sam Ladner, the author of one of my favorite books of this year, Grant McCracken, and the man that pulled it all together - Huffington Post and Marketing to Culture blogger, Ujwal Arkalgud.

Vote by clicking the thumbs up here

Some other good goods you should vote for:

Community Thunderdone - Brand vs. Unbranded, You decide w/ Bud and Mike

Conquering Creativity: A Creative Method For Every Mind w/ Jason Theodor

Why PR's Future May Not Look Like PR w/ David Armano

Informationism

"The space of play and the space of thought are the two theaters of freedom."

--Eugen Rosenstock-Huessy (via)

Influencing the influential
"This means that giving interesting things to people to do together - bringing them together around things they care about (through shared purpose), to act on those things, has more value than spotting the influencer and giving them some sort of message you expect them to go off and influence others with."

Dad is as stressed as Mom
“Men are facing the same clash of social ideals that women have faced since the 1970s — how do you be a good parent and a good worker?” said Joan C. Williams, the director of the Center for WorkLife Law at the Hastings College of the Law at the University of California. “This is a pretty sensitive indicator of the rise of the new ideal of the good father as a nurturing father, not just a provider father.”

Eggers on Saying No
"The thing is, I really like saying yes. I like new things, projects, plans, getting people together and doing something, trying something, even when it's corny or stupid. I am not good at saying no. And I do not get along with people who say no. When you die, and it really could be this afternoon, under the same bus wheels I'll stick my head if need be, you will not be happy about having said no. You will be kicking your ass about all the no's you've said. No to that opportunity, or no to that trip to Nova Scotia or no to that night out, or no to that project or no to that person who wants to be naked with you but you worry about what your friends will say."

Turning stuff into things
Russell shares something that will be increasingly important, making the intangible tangible and giving tangibles a touch of intangible.

http://cdn.livestream.com/grid/LSPlayer.swf?channel=liftconference&clip=pla_5143c297-8fe2-4a76-8ece-84da78f3e33c&autoPlay=false

Watch live streaming video from liftconference at livestream.com

Speaking of: Things we touch affect our decisions
"This idea is known as 'embodied cognition' and the metaphors and idioms in our languages provide hints about such associations. The link between weight and importance comes through in phrases such as “heavy matters” and the 'gravity of the situation'. We show the link between texture and harshness when we describe a 'rough day' or 'coarse language'. And the link between hardness and stability or rigidity becomes clear when we describe someone as 'hard-hearted' or 'being a rock'."

Even Later

Bridging the Gap Between our Online and Offline Networks

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=iasummit2010publicpdf-100410201613-phpapp01&stripped_title=bridging-the-gap-between-our-online-and-offline-social-network

Interesting presentation from Google UX pro Paul Adams. We don't have one set of friends even though most of our online networks are designed in that fashion.

The Golden Age of Middle Eastern Westerns
The Persian Dubs of these 70's westerns were both commentary and a form of localization that often changed the story along the way.

The Moral Life of Babies
"The mental life of young humans not only is an interesting topic in its own right; it also raises — and can help answer — fundamental questions of philosophy and psychology, including how biological evolution and cultural experience conspire to shape human nature."

The Social Rationality of Footballers
A study of penalty kicks that indicated that footballers often choose a less effective strategy in order to lose more honorably.

Moo-ing in different languages

Summize and Fixing Twitter
Probably an approach we should be taking more often when solving our own problems...
"I remember asking Greg during the Summize due diligence what his plan was for stabilizing Twitter. He answered that there was no magic bullet. He said they weren't going to do one big thing, they were going to do lots of small things. The first thing they did was instrument the hell out of the system, they started measuring everything and finding the bottlenecks, and then they started knocking them down one by one."

The Latest

Moo'd Cards

Awesome idea for a discovery device using Moo cards. Free download.

SleeveFace Photography

MikeAndRich
 

2 Quotes

“Cock your hat - angles are attitudes.” Frank Sinatra
"It's a lot easier to be repeatedly useful than it is to be repeatedly funny or sexy" Rory Sutherland

People who photograph their food

"In 1825, the French philosopher and gourmand Jean Anthelme Brillat-Savarin wrote, “Tell me what you eat, and I will tell you what you are.” Today, people are showing the world what they eat by photographing every meal, revealing themselves perhaps more vividly than they might by merely reciting the names of appetizers and entrees."

The Original Cadbury Gorilla finally makes it back to YouTube

After many moons of only having access to the remixes, the original reappears. Good for another giggle.

[youtube=http://www.youtube.com/watch?v=9AC-bxM35t8&w=480&h=385]

Making Ford a Model for the Future

"There are many reasons Ford has achieved such an extraordinary turnaround since Alan Mulally took over as CEO in 2006. After observing him in action, talking with him and spending time with his senior team, I'm convinced Mulally is taking an old-school industrial company and turning it into a model of how a modern company ought to be run."

Monkeys choose variety for variety's sake

"Pretty basic, apparently. The behavior of the capuchins, which are native to South America, "suggest that there's some inherent basic strategy for variety," Ariely said. In the wild, variety seeking may help ensure a nutritionally varied diet. It is also possible, the authors suggest, that variety-seeking contributed to the rise of bartering and then abstract money in human society."

Subscription models are awesome

Panties By Post and Manpacks. Very smart.

Links of Stuff

The Riddle of Experience vs. Memory
Pioneer in behavioral economics Daniel Kahneman on the differences between how we experience moments to how (or if) we remember them afterwards. Brilliant stuff.

http://video.ted.com/assets/player/swf/EmbedPlayer.swf

The New Rules for Reviewing Media
"Newspaper and magazine reviewers pretty much ignore this stuff. There's little mention of whether a book would be good to read on a Kindle, if you should buy the audiobook version instead of the hardcover because John Hodgman has a delightful voice, if a magazine is good for reading on the toilet, if a movie is watchable on an iPhone or if you need to see it in 1080p on a big TV, if a hardcover is too heavy to read in the bath, whether the trailer is an accurate depiction of what the movie is about, or if the hardcover price is too expensive and you should get the Kindle version or wait for the paperback...That citizen reviewers have keyed into this more quickly than traditional media reviewers is not a surprise."

Be Extraordinary: Tom Peters describes a meeting with Burger King chief Barry Gibbons

sfgirlbybay has some great taste
If you're looking for some killer shots for your next presentation - treat her taste as your own. You'll look good.

Sfgirlbybay_s favorites on Flickr
 What Burger Chain Reigns Supreme?

Burgerchains 

Corporate Headshots

CORPORATE HEADSHOTS - a set on Flickr
 

Cool Stuff from the Internet

A box that continually sells itself on ebay.

Money for young scientists is shrinking.
"Scientific revolutions are often led by the youngest scientists. Isaac Newton was 23 when he began inventing calculus; Albert Einstein published several of his most important papers at the tender age of 26; Werner Heisenberg pioneered quantum mechanics in his mid-20s. At the time, these men were all inexperienced and immature, and yet they managed to transform their fields."

Is ChatRoulette the Future of the Internet?
"I got off the ChatRoulette wheel determined never to get back on. I hadn’t felt this socially trampled since I was an overweight 12-year-old struggling to get through recess without having my shoes mocked. It was total e-visceration. If this was the future of the Internet, then the future of the Internet obviously didn’t include me."

A letter from Thomas Edison
"The worst is to come, for it takes about seven years to convert the average man to the acceptance of a solved problem."

Can You Trust a Facebook Profile?
Yes.

Red Bull and the Secret Half-Pipe
"For those of you who haven’t heard of this, Red Bull custom built a half pipe for White at a secret location in the middle of nowhere. They fly him out to the location via helicopter whenever he wants to practice. This allows him to invent new tricks away from the prying eyes of the press and his competitors. Both the pristine condition of the halfpipe and its secret location have allowed White to pioneer new tricks that he will debut tonight for the first time in Olympic competition."

Douglas Adams on technology
"Anything that is in the world when you're born is normal and ordinary and is just a natural part of the way the world works. Anything that's invented between when you're fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you're thirty-five is against the natural order of things."

The Reversion from Perversion

Revolution
Three years ago this month, Emily Nussbaum of NY Magazine used this as her subhead in the feature article, “Say Everything.”

“As younger people reveal their private lives on the Internet, the older generation looks on with alarm and misapprehension not seen since the early days of rock and roll. The future belongs to the uninhibited.”

But I do wonder if the revolution has been somewhat dramatized. I wonder how many words have been written about kids living out loud, uninhibited, sexting away our American, God-fearin’ moral fabric, leaving a thousand wrung hands from the trail of teen perversion brought from MySpace to Facebook and now to the mobile phone. And I wonder if this is a product of our inherent fear of change rather than something real.

Or as Douglas Adams said

“Anything that is in the world when you're born is normal and ordinary and is just a natural part of the way the world works. Anything that's invented between when you're fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you're thirty-five is against the natural order of things.”


The problem, of course, is that I think we’re making rules based upon vocal anomalies rather than something more generically true. For the most part, young folks like their secrets. If for no other reason, to hide them from their parents. They try to obscure all the stupid crap they’re up to so as to not open themselves up to some old-fashioned parental backlash.

So while more words have been written about a generation spent sharing themselves to total strangers online, it merely covers up the more regular activity of being a normal kid. Either way, the actual shift might end up far more interesting than the headlines sometimes indicate.

Maybe we’ll still be influenced by a greater number of inputs, but we’ll learn to value those closest to us even more.

Maybe these closest few will be just as a handwritten note is to an email, far more important, meaningful and lasting.

As usual, most the old rules still apply. We value the scarce more than the ubiquitous. We value experiences over things. And I haven’t found much evidence that this will somehow stop being true.

(photo via yyellowbird - ps, she's got a ton of great stuff - check it out)

Linkies

Making Good Design Decisions

http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=goodguesses-1212530304380551-8&stripped_title=making-good-design-decisions

Filter Failure/Clay Shirky
Yitzhak Rabin: 'If you have the same problem for a long time, maybe it’s not a problem. Maybe it’s a fact.'

Chimps make their own movie

Easy = True, Cognitive Fluency Shapes What We Believe
"Because it shapes our thinking in so many ways, fluency is implicated in decisions about everything from the products we buy to the people we find attractive to the candidates we vote for - in short, in any situation where we weigh information. It’s a key part of the puzzle of how feelings like attraction and belief and suspicion work, and what researchers are learning about fluency has ramifications for anyone interested in eliciting those emotions."

In the next Industrial Revolution, Atoms are the new bits

http://c.brightcove.com/services/viewer/federated_f9/1813626064?isVid=1&publisherID=1564549380

More Stuff from Other Places

Ad Avoidance Trivia

Ilya gives a fantastic rundown of the different ways we've tried to avoid ads.

Radio_ad_eliminator

Mobile web may be big. I dunno. Just guessing.

Some nice stats from the Opera browser. Combine that with data usage on the AT&T network. Get ready for some growing pains, peeps.

The New Era of the Network Service

"So-called “network services” like Facebook...and Twitter will soon dominate the web, rather than “information services” like Google and Yahoo."

Sean Parker's Web 2.0 Summit Presentation http://d1.scribdassets.com/ScribdViewer.swf?document_id=21539640&access_key=key-l5utm6l92h424cnfiyj&page=1&version=1&viewMode=slideshow

The personality paradox

Jonah Lehrer points out the basics of the fundamental attribution error, which I think has lots of interesting insights into how branding works. We don't tend to think of personality traits like aggressive, courageous, generous, whatever - to be an issue of context. But of course, perception and reality don't always match. Also seems to jive with what the economist called the "halo effect," or the assumption that if someone is good at A, she'll also be good at b, c, and d.

Is Mexican Coca-Cola better?

"The company principally imports the Mexican version to appeal to immigrants who grew up with it and draw nostalgia from the packaging they remember. Online you’ll find Mexican Coke cultists offering tips about tracking down grocers who serve a primarily Latino clientele. Surely this is part of the fun — nobody wants to be a snob on behalf of a product that’s easy to obtain."

The History of Hacking meets the History of Social Media

Last but not least...

Bogusky gets out of the Ad Business

"Unless you’ve been living under a copy of Ogilvy on Advertising lately you’ve noticed with a combination of curiosity, and perhaps dread, that every day what we do becomes more like the movie and television business. For some of you the lines may have blurred between what you do and the publishing business. And if you are on the cutting edge you find yourself spending time harnessing games, industrial design, architecture and interactive apps to help build our clients’ businesses.

It’s no coincidence that we find ourselves spending more and more time in these disciplines. These are our sister professions. All of us sharing a common industry. Advertising, movies, music, television, publishing, architecture, industrial design and graphic design."

Another Brisk Stroll through Stuff

Selling Music and the 1% Principle

“He forgot there was a number lower than one percent.”
Reminds me of many stories told when another banner is sold based on direct response metrics alone.

The Other Howard Gossage Quote

“To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.”

Another Economist Mag Didjaknow?

[youtube=http://www.youtube.com/watch?v=C2jDOkzrVew&w=500&h=310]

Some "Holy Shit" numbers from TIVO about timeshifting

Not surprisingly, a higher-rated show means more timeshifting which means no one watching your ad. Maybe it's better to kick it on re-runs of Three's a Company. Might only be nine people watching it, but at least they're more likely to actually see your crappy info-ad.

A Brief History of Social Media

From Phone Phreaking in the 1950's to now. Awesome stuff.

Understanding Users of Social Networks

Lots of dudes, checkin' out chicks. Facebook fancy woos the rich, while MySpace rules the hicks. Save your money on banners, cuz, money don't by you clicks. Werd. You heard?

"'To be successful, you need to shift your mindset from social media to social strategy,' he continues. A good social strategy essentially uses the same principles that made online social networks attractive in the first place—by solving social failures in the offline world. Firms should begin to do the same and help people fulfill their social needs online."

Are Your Friends Making You Fat?

"Good health is also a product, in part, of your sheer proximity to other healthy people. By keeping in close, regular contact with other healthy friends for decades, Eileen and Joseph had quite possibly kept themselves alive and thriving. And by doing precisely the opposite, the lone obese man hadn’t."

The Marshmallow Test and Delayed Gratification

http://vimeo.com/moogaloop.swf?clip_id=5239013&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=ff9933&fullscreen=1

Oh, The Temptation from Steve V on Vimeo.