The invocation of innovation...

Never one to shy from a semantic debate, the blogosphere emerges again with a new question...

What is Innovation, really?

Digitas' Jon Burg, with a push from Crayon's Greg Verdino, has called for a simple one-liner, a single sentence description of the word. Innovation is...and the rest of us fill in the blank.

From Cam Beck, dictionary.com describes innovation as "something new or different introduced." Bleh.

I think for many people innovation in reality means the ignorance of what other people are doing. But maybe that's just me being cynical. I'd say it's as simple as solving problems in a significantly more useful way. Maybe that's a little boring, but fuck it, I'm allowed to do that from time to time.

Of course, to be an innovator, you'd have to solve problems in a significantly more useful way consistently.

UPDATE: Katie's having her own discussion on innovation. It's the goodness. Be sure to read Rob's comment, too. He's wrong, but at least he says it with conviction.