The New Marketing Landscape

Phew! I guess it's about time to start dusting off the old brain, and get back to real life. 

So, with that, the continuation of the Dry Erase Board Chronicles...

As if marketing to people who don't care about you is hard enough, try doing it tomorrow, when the tools for shutting you off get even easier, more intuitive and more commonplace.  I don't know if you guys remember the scene from the Matrix where Neo just puts up his hand, stopping the bullets screaming towards him, then takes a second to pause and look more closely at one of his choosing, but it's a pretty good metaphor for the marketing landscape lazy, magic bean marketers have created for us to clean up.

Now, we just have to find where we fit in. Or, if we fit in.