The Un-Sears Campaign

I love those days when I find something that just overwhelms me with bloggy goodness. Today, that pleasure was brought to me by Kate of mynameiskate fame. Sears in Canada has launched what they consider to be a CGM campaign by allowing consumers to vote on their choice of four (4!) possible covers for their 2007 Christmas catalogue. Apparently, they are unaware that a vote between four shitty choices does not a CGM program make.

So, Kate made her own. And it's better, much better. No unnecessary flash sites (hosted on their agency domain, dumbasses). No over the top brandiness, just good old-fashioned consumer empowerment.

Read the post for all the ins and outs, but essentially, she created a flickr group to host photos uploaded by the Sears constituency, so that she could find the next Sears Wishbook faux cover.

I do think we're missing one thing. An actual prize. Now, I'm not a rich man, but I've got fifty bucks on it. Anybody else care to make this interesting?

Sears.ca - Bullshit CGM site - Kate's 2007searswishbook.com - Flickr Group