Fashioned Wallpaper

Thanksgiving was at my aunt's house this year.  Well, grandmother's sister's daughter's house.  Seeing as how I have no idea what label that necessitates, aunt will have to do.

Anyway, this is a picture from her 16 year-old daughter's bedroom.  Once my eyes adjusted to the frightening amount of pink, I noticed this wallpapering of Cosmo ads...

Anybody still question whether advertising can be effective? What is the ROI on this, anyway?

You know, all those fashion print ads struck me as the height of ridiculousness for a long, long time, but, maybe I had it wrong all along.