The Only Marketing Rule

Well, here it is, the only marketing rule you'll ever need. 

Rule #1: Make things that people love.

That's it.  Look at your product.  Does someone love it?  Does anyone care about it?

Look at your communications.  Does someone love them?  Does anyone actually look forward to seeing or hearing from you?

Now, ask that question about everything you do.  Every interaction, conversation, and experience.  Are you making things that people love?  If you're not, it's time to hang up your boots.

It sounds so simple and obvious, it's just a shame not enough of us simply ask.

photo from bratan.