Your Sand is Shit

You can't take incremental steps and expect an exponential result.
-Joseph Jaffe

I've been listening to the Jaffe since around episode 15, and reading his blog for years, which of course, in blog time, is just a few months.  But this statement struck a chord with me more than anything else he's said.  It's the thing I whisper to myself any time I feel like taking the easy way out, or just taking a break. It so simply and powerfully explains the difference between winning and losing.

Which brings me to my point.  So often the easy way out is to just do the things that have already been done, to play in someone else's sandbox, and by someone else's rules, when the thing you should have been doing all along is playing a different game. 

So, thanks, Joe. You're keeping my head straight at the times when the safe move is easy, and I appreciate that more than you can know.

(The quote is from American Copywriter #41 - which is one of my favorite single podcasts of all time.  Go listen.  If you don't, four angels will cry.)

photo from katmere via flickr.