It's the Links I Love, My Friend

Lost Remote - Where TV Finds the Future
Brand recall for advertisers supporting ABC's video streaming: 87%.  You had me at hello, ABC (except for the whole broadcasting company thing).

3 Rules for Managing Viral Marketing: What Every CMO Needs to Know - Karl Long (Experience Curve/MP Daily Fix)
Lately, I can't go two blogs without seeing Karl's ideas popping up.  Here, he crystallizes differences in running a traditional marketing campaign and viral marketing initiatives.  While traditional marketing has been all about the big idea, now it's turning to a series of small ideas that may turn into bigger ideas. 

One Size Fits None - Advertising Ourselves to Death
Theater owners and movie makers alike better sit down for this...Only 9% of people ages 21-24 would travel to a theater to see a movie rather than watching at home.  That's an industry in some serious trouble.  How about they try not charging 6 bucks for a box of junior mints?  Or, how about they try to make the theater experience, uhh, not shitty?  Nahh, that's just stupid.

"Customer Service" is Officially an Oxymoron - Beyond Madison Avenue
All you can do is shake your head at this story.  Cingular/AT&T is willing to spend hundreds of millions of dollars to getting new customers, but not just a little time and flexibility to keep Danny, a customer of four years.  What a bunch of friggin' morons...

Do you have an Outbound Marketing Department? - Marketing.fm
Eric talks about the stories you tell by each piece of communication that goes outside your office.  What does a sloppy email or a shitty secretary say about your company?  These small, easily glossed over things can seem so trivial, but go a long way to define what type of company you are.