Marketer's Credo: An Ideological Doctrine

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The Traditional is dead.
Long Live the Era of the Marketer's Credo.

  1. WE will not fear failure.
  2. WE will not be beholden to any medium.
  3. WE will listen, engage, adapt to, and join our clients' communities.
  4. WE will remember that our responsibility is not only to our clients, but also to the communities with which we are interacting.
  5. WE will try new things, and be willing to venture to places no one else has been.
  6. WE will not waste consumers' time.
  7. WE will offer consumers something in return for that time, be it social, monetary, experiential, or cause-related.
  8. WE will not accept what we have done as the way things should be done.
  9. WE will question everything.
  10. WE will not lose sight of what makes our jobs important.
  11. WE will not merely be the executor of client programs.  We will be partners in ensuring authenticity and cohesiveness across all messaging, interactions and touchpoints.
  12. WE will speak to consumers when and how they want us to, and in their language, not our own.
  13. WE will be concerned most with building long-term relationships.
  14. WE will never stop learning and growing, both academically and culturally.
  15. WE will not be afraid to speak our minds.
  16. WE will defend our ideas and our actions, and only do those which are defensible.
  17. WE will use our tools and knowledge to also brand ourselves.
  18. WE will not merely add to the clutter.
  19. WE will not be lazy.

Do you agree or disagree?  Are there additions or subtractions to be made?

You tell me.