First of All
Seems about right. If you know what an audience wants to read, you probably have a pretty good idea of what they want to buy, too.
Perhaps even cooler. As everything gets mixed and remixed, mashed and mish-mashed, why not retail environments, too?
Bud points out what everyone else missed. The much praised Old Spice campaign was probably part lucky and part nurture, but anything but a big change of pace for the brand.
Fucking thank you. "I'm suggesting that the written word -- and to some extent the spoken word -- is speaking to your intellect. Your intellect has a relationship to the whole mind, for sure, but it's a little bit apart, it's kind of its own thing. It's a great thing, but it's kind of its own thing. Meanwhile, images, sounds, music, patterns, motion -- these things are speaking directly to your whole mind, often without troubling the intellect."
Just because it's interesting.