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Mind Castle Holiday Card Creative Process
Yale Professor Barry Nalebuf on Creativity
[blip.tv http://blip.tv/play/gtQk6M8KAg]
"Both expected and actual tastiness ratings were significantly higher for the "California" wine -- despite the fact that the wine bottles had identical, professionally-designed labels from the fictitious "Noah's Winery." What's more, the tastiness ratings for the cheese, which was the same, unlabeled mild goat cheese for everyone, matched the wine ratings. When people thought they were drinking better wine, they also liked the cheese more."
The Internet is Underrated: A note on Activism, Populism and Polarization in the Aughts
"We live in a complex world and I don't mean to oversimplify this too much. But it seems to me that, rather than a change in underlying sentiments -- that is, more prevalence of quote-unquote extreme, alienated, nonmainstream, populist, pox-on-both-their-houses viewpoints -- what has instead changed is that these viewpoints have become much more visible. And the reason has to do with technology -- to some extent cable news but to a much greater extent the Internet."
Ten Psychology Studies Worth Knowing About
Number one is my favorite, too.
"If you have to choose between buying something or spending the money on a memorable experience, go with the experience. According to a study conducted at San Francisco State University, the things you own can’t make you as happy as the things you do. One reason is adaptation: we adapt to all things material in our lives in a matter of weeks, no matter how infatuated we were with the coveted possession the day we got it. Another reason is that experience, unlike possession, generally involves other people, and fosters or strengthens relationships that are more edifying over time than owning something."
photo via yulia