Buyology

Maybe I'm a little late to the party on this one, but this feels a little like a big budget remake of the click through rate. As in, information that encourages us to make decisions that might be unrelated to what we actually should be learning from it. Or better said, it allows us to think we're gaining knowledge when all we're gaining is information. (Of course, maybe I should shut up until I read the book)

UPDATE: This is actually fairly interesting, though...