The Obama Thank You Note

Very nicely done. A well run marketing campaign, ended with a simple thank you. Wouldn't have expected less, but nice to see anyway.

Now, we've seen thank you's already in the form of emails, but there does seem to be something more genuine about receiving a physical note, whether or not it's really just a direct mailer. I'm not sure how or if that changes for someone who has spent their entire life without the need for tangible media. Tough to say, but for me, there's something about holding an object that makes it more personal.