Planning needs some Planning
The fantastic Gareth Kay reinforced a few thoughts on the collective agency future with his presentation "Planning needs some planning."
From GK:
"My contention is that if a planners job is to make sure the work works (as I believe it is) then we're in big trouble. All the data suggests advertising, more often than not, does not meet its goals and doesn't change behavior. We've done little to address this. We chase new media channels but we don't challenge how we think communication works..."
Now you could argue a couple minor things, but where there is little disagreement (from me, anyway) is what to do next. We must find our point of view and our social purpose, and get there by being defined not simply by what we say about ourselves, but all the awesome things we do.