Voices of the Summer Games

Kaitlyn Wilkins along with Rohit Bhargava and the rest of the 360 Digital Influence group have brought to launch the new web 2.0-ification of the summer games site by Lenovo, featuring blogging athletes from around the world being pulled together at Voices of the Olympic Games. They'll be traveling to Beijing to live-blog and live-tweet (@lenovo2008) the experience while the rest of us salivate with jealousy.

The "low-down":

"Over the past few months we identified 100 athletes from all different countries and sports who had an interest in either maintaining an existing blog, or starting a blog for the first time, leading up to the Games. Each athlete was given a new Lenovo IdeaPad and FlipCam and any training/support they needed, all we asked in return is that they display a badge identifying themselves as a participant and post to their blog at least once a week. (They were in no way required to review the product, or even mention Lenovo on their blog.) Feeds from all athlete blogs are now being pulled into the main Voices of the Olympic Games site where you can sort by athlete, language or country. With this being the first "Web 2.0" Olympics, with athlete blogging sanctioned by the IOC, Lenovo saw this as a great opportunity to give athletes the power and technology they needed to share their experiences directly with fans."

Again, cool as shit. Social media done right. But Kaitlyn, do they have Montell Jordan in Beijing? Somehow I doubt it. Score one for McEnany.