Honda SkyDive has Arrived

After teasing us with the behind the scenes footage, Honda in the UK finally released their "Skydive" spot. Although it's not really a spot. It's 3 and a quarter minutes of live footage. Absolutely fantastic stuff, and really captures what it's like to willingly fling yourself out of an airplane.

I'm hoping they'll come forward with the back up plans as well. I've taken up the sport as somewhat of a hobby over the past year, and calling it finicky would be an understatement. It doesn't take much bad weather to turn a "jump" day into a "sitting on your ass in the middle of nowhere" day. Which begs the question, if the sprinkles of rain in the video became a downpour with high winds, what in the hell would have filled those 3 minutes?

Either way, it's a cool 3 minutes. And while I wouldn't call it as magical as Cogs or Choir, it'd be hard to argue the fact that this is a groundbreaking piece of work from W+K, London.

UPDATE: They've also released the proper spot, as well, ending with the "what's next?" line that definitely leaves me wondering the same. Again, we're treading as some pretty cool ground here, although it does feel a bit anticlimactic.