Career Builder Trades Good for Bad.

Alright, one last post on the Super Bowl, and I'm done. Rightfully so, there's been a lot of chatter about the failed Career Builder ads by W+K. But, the failure seems to be as much an issue within the media department as the creative (although the final decision likely rested with CB). The absolute gem of the series, this minute-long masterpiece directed by Mike Mills, sat on the shelf in favor of the two poor-performing 30's. I have no doubt that W+K and CB knew the 30's were the lesser spots, but let them roll separately to satisfy their media needs. Too bad. This would have replaced Tide as my number one for sure, and I'd expect at least a top 5 finish across the other SB ad studies. Probably wouldn't have beaten that damn budweiser dog, but that's middle america for you.

And thus, you have seen an appearance from pretentious paul. Sorry about that. Enjoy...