The Relax Campaign

Three weeks ago, I spiraled into total scramble mode to pull together a late-breaking campaign for Gordon's Jewelers, (a division of Zales for those of you who haven't heard of the brand). It's a simple little concept. Most jewelers are building up the moment of gift giving to a "do or divorce" moment. Give the perfect gift or be gone forever. We say Relax, because she loves you already.

Here's the series of "spots" we kept. Just a few days after approval of the campaign, we were out on the street, finding real couples to talk about their feelings for each other. Fun stuff. Below are the three couples we went with. You can see them in the obligatory Relax microsite here, where you can also try out the gift finder to help you find the right gift for your own little lady. You'll probably see these around the interwebs in various places.

Anyway, I generally try to avoid yapping on about my own work. I prefer to bitch about what other people do. But I'll make an exception here cause I think the couples are cute as hell. Maybe I'm just getting older, but they were certainly stupid grin inducing for me, at least.

There ya go. Now my very busy couple months will start easing up (fingers crossed), and you'll get to hear more of my usual rantings and ravings. Thanks for you patience blogo-peeps.

Matt and Tanya

Cole and Meredith

Derrick and LeRonda